The biggest tea producing countries have established a new organization called ”International Tea Producers’ Forum”. The objective is to increase demand for tea through marketing activities and to ensure a sustainable tea production.
Price stability also seems to be on the agenda, which according to Financial Times should be interpreted as: ”Let’s push up prices as much as we can.” During the 1930s crisis, the tea industry successfully raised prices by limiting production. It’s however not known whether the member countries will want to limit their production.
The member countries of the new organization are India, Sri Lanka, Indonesia, Kenya, Malawi and Rwanda. It’s unclear whether China will participate. The headquarters of the new organization will be situated in Colombo.